The Building History

This section tells the 76-year story of the Ambassador Super Cinema, from its conception as a grand cinema-theatre to its transition into a bingo hall and the community’s unsuccessful fight to save it.  We explore the architecture, history, and people who shaped the Ambassador Super Cinema. Conceived by Frederick Read, Alfred Snape, and Arthur Ward, the Ambassador was more than just a building—it was a grand vision brought to life through the artistry of architect John Knight, the craftsmanship of builder Percy Hamer, and the dedication of its first manager, John Howard. From its opening as a cinema-theatre and social hub to its later years as a bingo hall, covering its design, evolution, and the legacy of those who made it an iconic landmark. Despite efforts to preserve it, the building was ultimately demolished in 2004, marking the end of an era for a landmark in Salford’s cultural heritage.

A detailed drawing of the Ambassador Theatre shows its facade, with a marquee and "Café Lounge Ambassador" written above the entrance. People are gathered in front, and a car is parked to the left.

    Quote from a local newspaper in 1928 - "Having cost £40,000 to build, the Ambassador Super Cinema, Pendleton, Salford, will make its bow to the public on Christmas Eve, but the official opening will not take place until Boxing Day. "

    To build to the same standard today would cost roughly £3,215,003.

History of the Ambassador 

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